About the time Sears, Roebuck and Company was founded in 1886, applesauce cake was a favorite dish of European immigrants who settled in Minnesota, the state where Richard W. Sears started the firm which bears his name. Rich and spicy, the cake’s aroma filled the kitchen of many a Minnesota farm home, giving promise of good things to eat.


Appropriately, Sears has adopted his old fashioned cake, refined for modern kitchens by General Mills, as it’s official Diamond Jubilee birthday cake as it celebrates 75 years of service to the American Public.


Developed by the General Mills kitchen and based on a recipe widely used throughout Minnesota in 1886. This recipe was brought to the United States by European immigrants.


It is a glamorous foreign treatment of applesauce cake that would grace any party table as a conversation piece, and with the holidays so close, you may want to try it.


Sears, Roebuck & Co. Diamond Jubilee Applesauce Cake


2 1/2 cups sifted flour


2 cups sugar


1/4 tsp baking powder


1 1/2 tsp salt


3/4 tsp cinnamon


1/2 tsp cloves


1/2 tsp allspice


1/2 cup shortening


1/2 cup water


1 1/2 cups (unsweetened) applesauce


2 eggs


1/2 cup chopped nuts


1 cup (cut up) raisins


Bake in 350 degree oven 30 to 40 minutes.


grease and flour two round layer pans (9×1 1/2.)


Cool. Decorate with butter filling.


Mix 2 tbsp soft butter, 1 1/2 cups confectioners’


sugar, 1 1/2 tbs cream and 1/2 tsp pure vanilla