What is a new business? It may seem like an extremely obvious question to ask, but stop and consider how a change in ownership can affect a business. A new owner can often turn an established business into something completely new and different without changing any of the branding or types of goods sold. Shipley Do-Nuts in Greenwood recently underwent a change in ownership at the beginning of May, when a new owner took over the floundering business and began to transform it into the city’s newest shining star.
Despite its previous problems, Shipley Do-Nuts in Greenwood still looked promising to new owner Sopheap "Jason" Khat. The question now is what plans does Khat have to turn the struggling business around?
One of the first things that Khat did was to bring back the grand opening special that the donut shop offered when it opened in August of 2012. "Right now we have a special: buy a dozen donuts get a dozen donut holes for free" the new owner stated. According to Khat, the sales during the grand opening day were one of the best that the donut shop saw, so he is hoping that this special will help to draw customers back to Shipley Do-Nuts. The early morning restaurant is also offering a free can of soda with the purchase of any Breakfast Taco, Biscuit, or Croissant Sandwich.
Khat is also offering new items that other Shipley Do-Nut shops may not carry. The new items include chocolate and strawberry donut holes along with butter rolls as well as banana, chocolate and blueberry muffins. So what is a butter roll? Khat said that a butter roll looks like a cinnamon roll, but is filled with butter. This product may sound unusual, but its appealing flavor has already won over those who have tried it. "It was soft, it was melt-in-your mouth. I would put it on my shelf," said Fort Smith resident Wrenne Gillson, after trying one of the butter rolls that a friend bought from Shipley Do-Nuts in Greenwood. Khat also added four new Kolaches to the menu: a Bacon Egg and Cheese, Sausage Egg and Cheese, Ham and Cheese, and Pepperoni and Cheese Kolaches.
Khat is also planning to follow the lead of other Shipley Do-Nuts by partnering with the Greenwood school system. The owner has spoken to Greenwood Public Schools Assistant Superintendent Jerry Cecil about partnering with the school system. Shipley Do-Nuts will be providing donuts for the sports teams during the 2013-2014 school year.
The Greenwood Shipley Do-Nuts is the only one that Mr. Khat presently owns, but his future plans are to possibly open locations in the nearby towns of Lavaca and Mansfield. For now though, the new owner is focusing on rebuilding the reputation of his present location, giving the community quality products for their hard earned dollars and making his business shine.
Shipley Do-Nuts is located at 500 West Center Street in Greenwood. They are open seven days a week from 4:30 a.m. to 2:00 p.m. Look for Shipley Donuts Greenwood Arkansas on Facebook. The store phone number is 479-996-1093.